VP of Marketing

Location: Austin, TX

Department: Marketing

Type: Full Time

Min. Experience: Experienced

Company Overview

ActiveProspect is a marketing SaaS company for online lead acquisition, enabling real-time data decisions. The product suite (LeadConduit, TrustedForm and SuppressionList) handles integrations, data verification, data enhancement, and consent documentation for legal compliance (TCPA). ActiveProspect has processed over 1 billion Internet leads for leading brands across a wide range of industries. Founded in 2004, ActiveProspect is headquartered in Austin, TX.

Job Summary

ActiveProspect is seeking a Vice President of Marketing to lead the marketing efforts for the company. The ideal candidate will have a strong background in growing a SaaS business, working with both middle market and enterprise level customers. While this position is for a B2B marketer, the majority of our customers are actually B2C marketers, so an understanding of the B2C lead generation ecosystem is strongly preferred.

This individual will have a track record of building out successful demand-generation strategy and engines for high growth SaaS companies. This person will need to have previous experience either managing or working closely with sales to build the playbook for lead-generation strategy and best practices. Ideally this individual has experience marketing technical solutions to technical buyers.

This position will be based in Austin, Texas reporting to the CEO and will serve as a key member of the Leadership Team.  In addition to building out the lead generation playbook, this person will oversee all marketing functions, including: corporate marketing, public relations, strategy, branding/positioning, and events.

Responsibilities and Duties

  • Growth. Identify and implement the most promising growth opportunities that drive revenue.
  • Customers. Understand the needs of our customers and articulate our value proposition accordingly. Investigate and optimize the customer journeys to shorten the customer acquisition cycle.
  • Content Creation. Establish the company as a thought leader in the industry by creating and distributing unique and compelling content. Lead content strategy based on consumer behavior and market trends, from creation, implementation, measurement and optimization. Leverage partners to distribute content.
  • Results. Creates funnel and conversion management initiatives that translate into achieving bookings and revenue targets on a quarterly basis.
  • Metrics. Track and report on marketing KPIs. Build marketing funnels and roadmaps to inform sales and expense forecasting.
  • Campaign. Manage online marketing campaigns from creation, implementation, measurement and optimization.
  • Nimbleness.  Leverage a limited marketing budget by focusing efforts on high ROI initiatives.
  • Industry Research.  Understand the competitive landscape for our products and help differentiate our products.
  • Events. Identify, plan, and attend all customer/industry events and trade shows.
  • Partnerships. Identify, manage, and measure relationships with industry partners that can help drive revenue.   Work with channel partners/resellers.
  • Long term focus. Work closely with other department leaders to ensure that marketing is providing the required support for our long-term sales and product goals.
  • Maintain relationships. Create, engage and sustain meaningful relationships in the public relations, marketing, and lead generation space.
  • Internal collaboration. Work closely with the sales and product teams to create long-term scalable processes to fuel market penetration and growth.
  • Mentor. Lead, mentor and develop the marketing team.

Qualifications and Skills

  • 7+ years of marketing and demand generation, driving lead generation and customer acquisition activities in fast-paced, entrepreneurial environments.
  • Bachelor’s degree in marketing/ business required.
  • Salesforce.com experience a plus.
  • Experience in SaaS business required, marketing automation SaaS preferred.
  • Demonstrable experience in demand generation and funnel management.
  • Strong analytical and quantitative skills, providing accountability for generating pipeline and leads to achieve quarterly bookings and revenue targets.
  • Expertise in marketing automation and marketing operations - email campaigns, landing page development, lead nurturing, etc. using HubSpot, Marketo, Pardot or similar system.
  • Excellent organizational skills and ability to manage multiple simultaneous projects and resources.
  • Exceptional end-to-end writing ability including concept, writing, formatting, visuals, and promotion.
  • Appreciates each team member's contributions and values each individual member.
  • Strives to help the team succeed, even when it means working outside the job description.
  • Displays a positive attitude.
  • Demonstrates flexibility in day-to-day work.
  • Shows initiative for learning by seeking out answers to daily technical challenges.
  • Metric-driven, success-driven, passionate, go-getter attitude, willing to work within a team environment & flexible.

Benefits and Perks

  • A financially stable company, with the freedom and opportunities of a startup culture
  • Flexible work schedule
  • Flexible vacation time
  • Live Music Capital Holiday
  • Beautiful office space in Hyde Park (close to Central Market, Vino Vino, and Hyde Park Gym)
  • Retirement plan matching up to 3% of your salary
  • Health, dental, vision, disability and life insurance
  • Compensation package includes equity + bonus
  • Please note this role does not qualify for relocation reimbursement.
  • Fun office environment with Ping pong table and kegerator

ActiveProspect is an Equal Opportunity Employer

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